Jet Set was founded in 1969 in St. Moritz and was the preferred skiwear brand of celebrities such as Grace Kelly and Fiat boss Gianni Agnelli in the 1970s. Today the label offers clothing for a contemporary, urban lifestyle. MACH was commissioned to express this attitude towards life in the new concept store design and shop implementation. The result is a mix of an unfinished shell and refined design that appeals to an urban, fashion-conscious clientele.